Marketing Performance Director

4 weeks ago

London, Greater London, United Kingdom Corndel Limited Full time
About Corndel:

Corndel Limited is seeking a skilled Marketing Performance Director to join our team. As a key member of our marketing operations team, you will play a critical role in managing the data flow, ensuring insights are provided to teams who will drive engagement with key accounts.

This is a fantastic opportunity for an ambitious Marketing Operations Manager to create real value for our clients and help fuel our growth.

Corndel is an award-winning strategic skills partner with a strong focus on leadership, data, and technology. Our programmes are designed to equip individuals with the essential skills required for succeeding in today's ever-changing world of work.

You will be responsible for leading the operational framework of the ABM funnel, focusing on ensuring we identify and prioritise accounts based on their propensity to convert.

Key responsibilities include:

  • ABM Strategy & Execution: Develop and implement the operational framework of the ABM funnel, ensuring we identify and prioritise accounts based on their propensity to convert.
  • Tech Stack Integration: Manage the integration of Demandbase with other marketing and sales tools to ensure data is flowing seamlessly between platforms.
  • Data Insights & Reporting: Oversee the flow of data (first and third party intent data and engagement data) and insights from Demandbase to key stakeholders and teams.
  • Scoring & Propensity Models: Ensure the accuracy and effectiveness of engagement and scoring models to ensure all teams are focusing on the right accounts at the right time.
  • Collaboration with Stakeholders: Work closely with cross-functional teams to align ABM operations with broader marketing and sales strategies.
  • Performance Monitoring: Track key performance metrics and provide insights to support the continuous optimisation of ABM operations.

We are looking for a candidate with:

  • Technical Proficiency: In-depth knowledge of ABM platforms (especially Demandbase) and CRM systems.
  • Data Management & Analysis: Strong data management skills with experience in managing account scoring models, data flows, and generating actionable insights.
  • Marketing Operations: Demonstrated experience in managing the integration of marketing and sales tech stacks (e.g., CRM, marketing automation platforms).
  • Project Management: Strong project management skills with the ability to drive cross-functional projects involving multiple stakeholders.
  • Strategic Thinking: Proven ability to translate complex data into strategic insights that influence business development efforts.

Essential qualifications include:

  • 3-5 years in marketing operations, demand generation, or ABM, with a strong understanding of ABM methodologies and platforms like Demandbase.
  • Experience managing data integrations and insights in a B2B environment.
  • Familiarity with marketing automation and CRM platforms, such as HubSpot, Salesforce, or Marketo.

We are committed to creating an inclusive workplace where all colleagues can be their true selves, excel in their roles, and progress in their careers. We are a Disability Confident Employer and make sure that a fair and proportionate number of disabled applicants who meet the minimum criteria for a job will be offered an interview.

Please note that we will undertake pre-employment checks on the successful candidate, including DBS Disclosure and a Barred List Check.

For more information, please find our Privacy Policy for Employees and Applicants here.

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