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Marketing Director

2 months ago

Edinburgh, Edinburgh, United Kingdom Firestartr Full time
Market Manager (Glasgow & Edinburgh) - Urban Massage

Urban Massage is a pioneering on-demand mobile wellness platform, connecting skilled massage therapists with local demand for treatments at home, at work, or on-the-go.

Key Responsibilities
  • Develop and execute a comprehensive marketing strategy for Glasgow and Edinburgh, driving customer acquisition and retention.
  • Build and maintain relationships with key stakeholders, including training institutes, industry associations, and local press.
  • Plan, execute, and support local offline marketing and PR initiatives, leveraging the company's brand and messaging.
  • Collaborate with local media outlets, crafting and editing press releases to showcase the company's expertise and offerings.
  • Provide regular reports, analyses, and strategic recommendations to inform business decisions.
  • Support overall business activities as required, contributing to the company's growth and success.
Requirements
  • Bachelor's degree in business, marketing, or a related field.
  • Minimum 2-3 years of experience in a similar or related role, with a proven track record of success.
  • Strong understanding of key performance indicators (KPIs) for customer acquisition and retention, with the ability to monitor progress and set goals.
  • Structured, goal-oriented, and able to work independently, with a hands-on approach and a willingness to learn.
  • Excellent understanding of local consumer culture, with the ability to develop campaigns that resonate with the target audience.
  • Willingness to travel regularly, with a network among local press and media a plus.
  • Team player with a positive attitude, a sense of humor, and a genuine enthusiasm for working in a startup environment.
Benefits
  • Competitive salary based on experience.
  • Opportunity to join a fast-growing and exciting startup with excellent growth opportunities.
  • Choice of Apple hardware.
  • Free weekly yoga sessions.
  • Discounts on at-home massages.
  • Fully stocked fridges.
  • Central London office with great transport links.
  • Collaborative and dynamic work environment with a highly motivated team.