Digital Marketing Director

3 weeks ago


Edinburgh, Edinburgh, United Kingdom Savills Management Resources Full time

About the Role

The Multichannel Marketing Manager will be responsible for campaign implementation across various channels, including PR, media, digital, and social media, as well as events. The successful candidate must have excellent planning skills and be able to drive experiential excellence.

Key Responsibilities

  1. Management of an annual marketing calendar of events, campaigns, and promotions for retail brands.
  2. Planning and delivery of 'Hero' events.
  3. Reporting of footfall and marketing activity to senior team, tenants, and stakeholders.
  4. Ensuring all marketing campaigns align with target audiences.
  5. Management of local marketing budget.
  6. Liaison with tenants at local and head office level to engage them in marketing activity.
  7. Management of external agencies in line with budgets and key performance indicators.
  8. Preparation of monthly reports.

Requirements

Essential

  1. Excellent experience in project management, marketing, creative/brand, PR, and media.
  2. A proven track record in generating media coverage across all mediums.
  3. A proven ability to build and maintain relationships with internal departments, agency partners, customers, and third parties.
  4. Ability to create exciting campaigns that drive footfall, awareness, sales, and enhance dwell time.
  5. Ability to use a range of Microsoft applications.
  6. Willingness to adopt a flexible approach to working patterns.
  7. Experienced in controlling budgets.

Working Hours - 9am to 6pm, Monday to Friday. Weekend working may be required due to events.

Salary - Up to £40,000 dependent on experience.



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