Senior Marketing Director

4 weeks ago


Edinburgh, Edinburgh, United Kingdom ASVA: Association of Scottish Visitor Attractions Full time

This is a fixed term, pensionable maternity cover appointment, based at our premises.

Job Overview

The Marketing and Engagement Lead will lead a team of 3 managers and report to the Head of Sales & Marketing, working alongside the Group Sales & Admissions, Membership and CRM teams. The Marketing team is part of the Marketing and Engagement Directorate and is accountable for developing the strategy for external communications, brand, marketing, visitor engagement and commercial activity with a wide remit covering our properties, collections and wider organisational activities.

Key Responsibilities
  1. Develop and implement a comprehensive marketing strategy to promote our brand and attractions.
  2. Lead a team of marketing professionals to achieve business objectives.
  3. Collaborate with internal stakeholders to ensure alignment and effective communication.

Requirements

To be successful in this role, you will need to have a strong background in marketing and engagement, with experience of leading teams and developing marketing strategies.



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