Senior Product Marketing Specialist

4 weeks ago


London, Greater London, United Kingdom AVEVA Full time
Transforming Industries through Innovative Solutions

A global leader in industrial software, AVEVA empowers thousands of enterprises to deliver critical infrastructure and resources sustainably.

We're committed to driving meaningful change through technology, and we're seeking a collaborative and curious professional to join our team.

Key Responsibilities

  • Develop strategic messaging and positioning to highlight AVEVA's combined value proposition across the design, operate, and optimize lifecycle.
  • Collaborate with our Performance and Content Marketing team to craft campaigns that nurture existing customers and generate new demand.
  • Create audience-centric content to educate customers about use cases and value propositions, driving awareness, engagement, adoption, and retention.
  • Work with sales and business development teams to develop compelling customer presentations and sales enablement tools.
  • Drive product launches and support enablement sessions for new product releases.
  • Apply digital marketing and SEO tactics to drive organic traffic to our digital content.
  • Support customer advocacy through testimonials, event presentations, and webinars.

Requirements

  • Bachelor's degree in engineering, marketing, or a related field.
  • 3+ years of experience in product, portfolio, or solution marketing within industrial software or related markets.
  • Critical thinking and ability to develop differentiated messaging and positioning.
  • Strong analytical skills and ability to make data-driven decisions.
  • Excellent communication and presentation skills.


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