Senior Product Marketing Specialist

3 weeks ago


London, Greater London, United Kingdom La Melee Full time

We are seeking a highly skilled Senior Product Marketing Specialist to join our team at La Melee in France or the UK.

Company Overview

About OneStock: We are a fast-growing, customer-focused OMS SaaS Retail Tech company with over 60 clients. Our innovative software suite allows omnichannel brands and distributors to unify their stock, provide an accurate real-time delivery promise, and fulfill orders from every stock point.

In 2021, we received significant investment from the European Private Equity firm Silverfleet to accelerate our growth. To support this expansion, we need a dedicated Product Marketing Manager based in France or the UK.

Job Description

This role will play a pivotal part in driving our company's success by reworking our positioning and messaging, developing effective go-to-market strategies, creating various marketing materials (videos, web content, infographics), and collaborating closely with marketing, sales, presales, and product teams.

  • Positioning and Messaging: Identify opportunities, trends, customer needs, and craft compelling messaging to interest and convert our audience.
  • Personas: Create and update target personas based on research, contribute to Ideal Customer Profile (ICP) profiles, and share knowledge with sales and lead generation teams for customized messaging.
  • Content Team Support: Elevate our messaging for an enterprise, tech-savvy audience by producing high-quality content (blogs, whitepapers, videos) and guiding designers in creating visual assets.
  • Product Launches: Develop strategies for launching new products and features, manage launch processes, and ensure successful execution.
  • Data & Analytics: Lead marketing efforts to use data effectively for better communication.
  • Drive Sustainability Communication: Translate our company strategy into actionable insights and communicate them effectively.
  • Research Work: Conduct qualitative and quantitative research to understand customer needs and translate findings into actionable insights.
  • Competition Analysis, Win Loss Analysis, Analyst Relations, Pricing Strategy, and Sales Enablement.
Profile

Your profile:

  • +5 years of experience in B2B product marketing management, preferably in tech or SaaS.
  • Experience in the retail industry is a strong plus.
  • Strong communication and project management skills.
  • Focused on product improvement and development with a data-driven mindset.
  • Able to collaborate effectively with cross-functional teams.
  • Fluency in English at a native level.
Benefits

Join us at La Melee in France or the UK as a Senior Product Marketing Specialist and take advantage of:

  • A competitive salary of £75,000 - £90,000 per year.
  • Excellent benefits package including health insurance, pension plan, and generous holiday allowance.


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