Marketing Director

4 weeks ago

Coalville, Leicestershire, United Kingdom Macildowie Recruitment and Retention Full time

Marketing Director

Macildowie Recruitment and Retention is seeking a Marketing Director to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing cross-channel marketing strategies to meet business goals, including lead generation and customer engagement.

Key Responsibilities

  • Strategy & Planning: Develop and execute cross-channel marketing strategies to meet business goals, including lead generation and customer engagement.
  • Market Analysis: Gain a deep understanding of the industry, keeping up-to-date with market trends and advancements in marketing technology like AI.
  • Campaign Management: Design and implement data-driven marketing campaigns, continually optimizing to achieve KPIs.
  • Brand Consistency: Ensure cohesive branding and messaging across all marketing channels, from social media to print.
  • Budget Management: Set, manage, and report on the marketing budget in collaboration with the business owners.
  • Team Leadership: Manage, mentor, and grow the marketing team, setting goals, conducting performance reviews, and driving recruitment when needed.
  • Stakeholder Collaboration: Work closely with internal teams to align marketing strategies with business needs and establish strategic media partnerships.
  • Performance Tracking: Regularly report campaign results to management, making adjustments to strategies based on performance data.
  • Traditional and Print Marketing Initiatives: Creation of brochures, maintenance of posters and promotional material.

Requirements

  • Degree in Communications or Marketing
  • 8+ years of experience in B2B marketing
  • 3+ years of marketing team management experience
  • Experience in the exhibition industry or media sales is a plus
  • Strong data-driven and KPI-focused mindset
  • Proven success in multi-channel campaign planning and execution
  • Creative with a keen eye for messaging and content creation
  • Experience in digital and traditional marketing channels (email, social media, Google Ads, SEO, print, radio, etc.)
  • A true team player with excellent leadership skills
  • Willingness to travel as required

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