Digital Strategy Manager for Chinese Markets

1 week ago


Bicester, Oxfordshire, United Kingdom Forseven Full time
Job Overview:

Forseven is building something new – a new car company for the world.

We are seeking a highly experienced China Marketing Lead to join our dynamic team and contribute to shaping the future of our company.

In this pivotal role, you will be responsible for developing and executing comprehensive marketing strategies that resonate with luxury consumers in China.

You will leverage your deep understanding of the Chinese digital ecosystem and native language skills to connect with our target audience effectively.

Key Responsibilities:

  • Develop and execute marketing strategies tailored to the Chinese market, focusing on luxury consumers and their unique preferences.
  • Leverage your knowledge of Chinese digital platforms to build awareness, desirability, and engagement for the brand.
  • Collaborate with product, sales, brand, creative, and comms teams to ensure coherent and aligned brand activation across all channels.

Requirements:

  • Native Mandarin speaker with excellent written and verbal communication skills in English.
  • Proven experience in marketing luxury brands to a Chinese consumer audience.
  • Strong analytical skills with the ability to analyze campaign performance and consumer engagement metrics.

Estimated Salary: £90,000 - £120,000 per annum.



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