China Marketing Lead

1 week ago


Bicester, Oxfordshire, United Kingdom Forseven Full time
Job Description:

Forseven is revolutionizing the automotive industry through innovative technologies and engineering excellence.

We are seeking a highly experienced China Marketing Lead to join our dynamic team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing strategies that resonate with luxury consumers in China.

This pivotal role will operate in a hybrid capacity from our UK offices and will involve working closely with our partner marketing agencies in London.

The successful candidate will have the opportunity to work alongside visionary minds in the luxury and automotive field and contribute to shaping the future of our forward-thinking company.

Key Responsibilities:

  • Develop and execute marketing strategies tailored to the Chinese market, focusing on luxury consumers and their unique preferences.
  • Leverage expertise in Chinese digital platforms (e.g., WeChat, Little Red, Douyin) to build awareness, desirability, and engagement for the brand.
  • Collaborate with the Brand team to develop an effective naming, brand positioning, and executional approach for China.

Requirements:

  • Native Mandarin speaker with excellent written and verbal communication skills in English.
  • Proven experience in marketing luxury brands to a Chinese consumer audience.
  • Deep understanding of the Chinese digital landscape, including social media, e-commerce, and emerging digital trends.

Estimated Salary: £80,000 - £100,000 per annum.



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