China Marketing Strategist
3 days ago
About Forseven
We are building a new car company for the world, guided by expert leadership and powered by brilliant minds from the luxury, automotive, and technology worlds. Our commitment to continuous improvement and highest standards of quality drives our pursuit of excellence, integrity, and sustainable growth.
Job Summary
We seek a highly skilled China Marketing Strategist to join our rapidly growing team. Reporting to our Head of Marketing, you will be responsible for developing and executing comprehensive marketing strategies that resonate with Chinese consumers of luxury brands.
Key Responsibilities:
- Strategy Development: Create and implement marketing strategies tailored to the Chinese market, focusing on luxury consumers and their unique preferences.
- Digital Marketing Expertise: Leverage your knowledge of Chinese digital platforms (e.g., WeChat, Little Red, Douyin etc) to build awareness, desirability, and engagement for the brand.
- Brand Development: Work closely with the Brand team to develop an effective naming, brand positioning, and executional approach for China.
- Campaign Management: Oversee the planning and execution of marketing campaigns, from concept to analysis, ensuring they meet marketing, brand, and communications objectives.
- Editorial & Content Calendar Development: Lead the development and implementation of editorial and content calendars across relevant Chinese digital platforms.
- Cross-Functional Collaboration: Collaborate with product, sales, brand, creative, and comms teams to ensure coherent and aligned brand activation across all channels.
- Performance Analysis: Analyze campaign performance and consumer engagement metrics to refine strategies and optimize marketing efforts.
- Stakeholder & Partnership Engagement: Build and maintain relationships with partners, influencers, and media in the Chinese market to enhance brand visibility.
- Agency Partnerships: Build the right agency partner solution in market to support the delivery of key marketing and brand objectives.
- Local Teams: Lead the process of building effective local marketing and comms teams on the ground in market as required.
Requirements
- Language Proficiency: Native Mandarin speaker with excellent written and verbal communication skills in English.
- Luxury Brand Experience: Proven experience in marketing luxury brands to a Chinese consumer audience.
- Digital Ecosystem Knowledge: Deep understanding and a demonstrable track record of the Chinese digital landscape, including social media, e-commerce, and emerging digital trends.
- Strong Analytical Skills: A strong analytical mindset to drive data-driven decision making.
- Creativity & Innovation: A creative thinker with a passion for developing innovative marketing solutions.
What We Offer
As a China Marketing Strategist at Forseven, you can expect a competitive salary of £80,000 - £110,000 per annum, depending on experience, plus a range of benefits including opportunities for professional growth and development, flexible working arrangements, and a dynamic work environment.
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