Digital Marketing Specialist

2 days ago


Lincoln, Lincolnshire, United Kingdom Lincat Full time
Marketing and Digital Executive

Lincat, a leading manufacturer of commercial kitchen equipment, is seeking a highly skilled Marketing and Digital Executive to join its team. Based in Lincoln, UK, the company supplies products to commercial kitchens globally through a network of distributors.

Key Responsibilities:
  • Develop and implement social media strategies across key platforms, including Facebook, Twitter, LinkedIn, and YouTube, to engage with the target audience and generate leads.
  • Stay up-to-date with industry trends and best practices in social media to ensure relevant content and techniques.
  • Collaborate with the R&D, sales, and culinary teams to create engaging content for all channels, including videos.
  • Assist in the development and maintenance of the company website to maximize return.
  • Monitor site analytics and make recommendations to the Group Marketing Manager.
  • Develop and deliver marketing campaigns, including web copy, electronic newsletters, literature, and event materials.
  • Work closely with the CRM team to maintain and update the customer relationship management system.
  • Analyse sales data and provide marketing insights to inform business decisions.
Requirements:
  • CIM or marketing qualification.
  • Highly creative mind with the ability to develop innovative ideas.
  • Strong project management skills with the ability to meet deadlines.
  • Excellent written and verbal communication skills.
  • Good knowledge of Google Analytics 4 and email marketing platforms.
  • Competent in using Microsoft Office and Adobe Creative Suite.


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