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Digital Marketing Specialist

2 months ago

Lincoln, Lincolnshire, United Kingdom Lincat Full time
Marketing and Digital Executive

Lincat, a leading manufacturer of commercial kitchen equipment, is seeking a skilled Marketing and Digital Executive to support the Group Marketing Manager in promoting the company's marketing activities.

Key Responsibilities:
  • Develop and implement social media strategies across key platforms, including Facebook, Twitter, LinkedIn, and YouTube, to engage with the target audience and generate leads for sales follow-up.
  • Stay up-to-date with industry trends and best practices in social media to ensure the most effective content and techniques for reaching and engaging with the target audience.
  • Collaborate with the R&D, sales, and culinary teams to plan and produce engaging content for all channels, including videos.
  • Assist in the development of the company website for maximum return and ensure technical issues are addressed.
  • Monitor site analytics and make recommendations to the Group Marketing Manager.
Requirements:
  • CIM or marketing qualification
  • Highly creative mind with the ability to develop ideas
  • Strong project management skills with the ability to meet deadlines
  • Drive and enthusiasm
  • At least 1 year's experience in a digitally focused marketing position
  • Experience in social media and content creation
  • Competent copywriter with excellent written and verbal communication skills
  • Good knowledge of GA4 and email marketing platforms

Lincat is a member company of the Middleby Corporation and operates globally, with products sold in over 50 countries. The successful candidate will have the opportunity to work with a talented team and contribute to the company's marketing efforts.