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Digital Marketing Specialist
2 months ago
Lincat, a leading manufacturer of commercial kitchen equipment, is seeking a highly skilled Marketing and Digital Executive to join its team. Based in Lincoln, UK, the company supplies products to commercial kitchens worldwide through a comprehensive network of distributors.
Key Responsibilities:- Develop and implement social media strategies across key platforms, including Facebook, Twitter, LinkedIn, and YouTube, to engage with the target audience and generate leads for sales follow-up.
- Stay up-to-date with industry trends and best practices in social media to ensure the most effective content and techniques for reaching and engaging with the target audience.
- Collaborate with the R&D, sales, and culinary teams to plan and produce engaging and inspiring content for all channels, including videos.
- Assist in the development of the company website for maximum return and ensure technical issues are addressed promptly.
- Monitor site analytics and make recommendations to the Group Marketing Manager.
- Develop and maintain marketing materials, including electronic newsletters, literature, and event materials.
- Manage the CRM system, making amendments and maintenance as required.
- Analyze sales data using the company's data mining software and provide marketing insights to inform business decisions.
- CIM or marketing qualification.
- Highly creative mind with the ability to develop innovative ideas.
- Strong project management skills, with the ability to take ownership of projects and meet deadlines.
- Excellent written and verbal communication skills.
- Good knowledge of GA4, email marketing platforms, and automation tools.
- Good planning, coordination, and teamwork skills.
- Confident and outgoing personality, with the ability to develop good relationships with staff at all levels within the company and externally.
Lincat offers a dynamic and supportive work environment, with opportunities for professional growth and development. If you are a motivated and creative individual with a passion for marketing and digital communications, we encourage you to apply for this exciting opportunity.
