Marketing and Digital Officer
1 day ago
Lincat, a leading manufacturer of cooking, holding, and food display products, is seeking a Marketing and Digital Executive to support the Group Marketing Manager in promoting the company's marketing activities.
Main Responsibilities:
- Develop and extend social activity across key platforms, including Facebook, Twitter, LinkedIn, and YouTube, to engage with the target audience and generate leads for sales follow-up.
- Stay on top of social media trends and industry developments to ensure relevant content and techniques for reaching and engaging with the target audience.
- Plan, create, and optimize content for maximum reach and return, working closely with the R&D, sales, and culinary teams.
- Assist in the development of the company website for maximum return and ensure technical issues are addressed promptly.
- Monitor site analytics and make recommendations to the Group Marketing Manager.
Key Skills and Qualifications:
- CIM or marketing qualification
- Highly creative mind and ability to develop ideas
- Strong project management and time management skills
- Excellent written and verbal communication skills
- Good knowledge of GA4, email marketing platforms, and automation tools
- Competent copywriter and artful presenter
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