Digital Marketing Specialist
5 hours ago
Lincat, a leading manufacturer of commercial kitchen equipment, is seeking a skilled Marketing and Digital Executive to support the Group Marketing Manager in promoting the company's marketing activities.
Key Responsibilities:- Develop and implement social media strategies across key platforms, including Facebook, Twitter, LinkedIn, and YouTube, to engage with the target audience and generate leads for sales follow-up.
- Stay up-to-date with industry trends and best practices in social media to ensure the most effective content and techniques for reaching and engaging with the target audience.
- Collaborate with the R&D, sales, and culinary teams to plan and produce engaging content for all channels, including videos.
- Assist in the development of the company website for maximum return and ensure technical issues are addressed.
- Monitor site analytics and make recommendations to the Group Marketing Manager.
- CIM or marketing qualification
- Highly creative mind with the ability to develop ideas
- Strong project management skills with the ability to meet deadlines
- Drive and enthusiasm
- At least 1 year's experience in a digitally focused marketing position
- Experience in social media and content creation
- Competent copywriter with excellent written and verbal communication skills
- Good knowledge of GA4 and email marketing platforms
Lincat is a member company of the Middleby Corporation and operates globally, with products sold in over 50 countries. The successful candidate will have the opportunity to work with a talented team and contribute to the company's marketing efforts.
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