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Digital Marketing Specialist
2 months ago
Lincat, a leading manufacturer of commercial kitchen equipment, is seeking a skilled Marketing and Digital Executive to support the Group Marketing Manager in driving the company's marketing efforts.
Key Responsibilities:- Develop and implement social media strategies across key platforms, including Facebook, Twitter, LinkedIn, and YouTube, to engage with the target audience and generate leads.
- Stay up-to-date with industry trends and best practices in social media to ensure the most effective content and techniques.
- Collaborate with the R&D, sales, and culinary teams to create engaging content for all channels, including videos.
- Assist in the development and maintenance of the company website to maximize its return.
- Monitor and analyze website analytics, making recommendations to the Group Marketing Manager.
- Develop and implement marketing campaigns, including web copy, electronic newsletters, literature, and event materials.
- Work closely with the sales team to plan and produce engaging content for all channels.
- Manage the company's CRM system, ensuring it is up-to-date and accurate.
- Provide market research and analysis to inform marketing decisions.
- CIM or marketing qualification.
- Highly creative mind with the ability to develop innovative ideas.
- Strong project management skills, with the ability to meet deadlines.
- Excellent written and verbal communication skills.
- Good knowledge of Google Analytics 4 and email marketing platforms.
- Competent in using Microsoft Office and Adobe Creative Suite.
