Outreach and Engagement Specialist

5 days ago

London, Greater London, United Kingdom Hibob Inc. Full time
About the Role

We are seeking a driven and forward-thinking Outreach Manager to join Hibob Inc.'s GTM RevOps team. If you have experience in sales communication, marketing communication, community management, or a similar role, you may be a perfect fit.

The Outreach Manager will be responsible for managing and executing outbound strategies to build relationships with key stakeholders, generate leads, and promote the organization's goals.

Key Responsibilities
  • Develop and Execute Outreach Strategies:
    • Collaborate with the sales and marketing teams to create and implement outreach strategies promoting Hibob Inc.'s product.
    • Design content frameworks and outreach collateral that align with the company's brand voice and resonate with target audiences.
  • Own the Outreach Platform at Hibob Inc.:
    • Own the outreach platform, ensuring its effective use in managing and optimizing sales and outreach efforts.
    • Oversee the implementation and continuous improvement of Outreach, aligning it with Hibob Inc.'s business objectives.
    • Develop and maintain outreach sequences, templates, and workflows within the platform to support targeted and personalized communication.
    • Monitor and analyze the performance of outreach campaigns within the platform, making data-driven adjustments to enhance outcomes.
  • Create and Manage Outreach Content:
    • Write, edit, and oversee the production of outreach content focused on email campaigns.
    • Adopt and use AI to create assets supporting large-scale campaigns.
  • Manage and Optimize Outreach Campaigns:
    • Design and execute multi-channel outreach campaigns, including email, phone, social media, and events.
    • Create compelling outreach materials such as emails, cold calling scripts, social media posts, and promotional content.
    • Continuously test and experiment with different communication strategies, messaging, and content formats to identify what resonates most with target audiences.
    • Analyze data and performance metrics to determine effectiveness and optimize outreach campaigns.
  • Track, Monitor, and Report:
    • Track the effectiveness of outreach efforts using key metrics such as open rates, response rates, and conversion rates.
    • Report on outreach outcomes to stakeholders and senior management.
  • Collaborate with Cross-Functional Teams:
    • Work closely with product marketing, customer support, and other departments to ensure cohesive outreach and effective outreach initiatives.
    • Serve as the liaison between the sales and marketing departments to ensure a unified approach to market communication.
    Requirements
    • 3+ years of experience in sales communication, marketing communication, community management, or a similar role.
    • Proven track record of developing and executing successful communication strategies.
    • Excellent communication, interpersonal, and collaboration skills.
    • Strong writing, editing, and proofreading abilities with attention to detail.
    • Proficient in CRM, marketing automation tools, and sales engagement software.
    • Solid project management, organizational, and multitasking capabilities.
    • Strong understanding of sales processes and the ability to enhance sales effectiveness through communication strategies.
    • Analytical skills with the ability to interpret data and develop actionable insights.

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