Strategic Marketing Director

2 weeks ago

Derby, Derby, United Kingdom Better Placed Limited Full time
About the Role

We are seeking a highly experienced and strategic Marketing Director to lead our marketing efforts and drive business growth. As a key member of our Senior Management Team, you will be responsible for developing and executing marketing strategies that align with our business objectives.

Key Responsibilities:

  • Develop and implement marketing plans to achieve corporate objectives
  • Oversee market research and adjust strategies accordingly
  • Monitor and feedback on competitor products and sales
  • Establish and maintain relationships with industry influencers and partners
  • Prepare marketing activity reports for the SMT
  • Establish a consistent corporate image across all product brands and promotional materials
  • Direct and oversee the marketing budget and forecasting
  • Lead and mentor the marketing team in executing marketing strategies
  • Design and monitor team KPIs to ensure consistent performance
  • Participate in the development of new project proposals
  • Collaborate with the sales team to enhance revenue growth
  • Oversee digital marketing strategies, including SEO, SEM, email, social media, and display advertising campaigns
  • Assist in internal communications to develop the internal brand and corporate image
  • Take ownership of key industry events to ensure a return on investment
  • Ensure compliance with all covenants
  • Develop a customer feedback strategy on product enhancements
  • Custodian of our clients' Brand guidelines

About You

  • Degree educated in a relevant subject with at least 5 years' experience in a similar role
  • Proven leadership and ability to drive marketing teams and programs
  • Proficient in CRM software and digital analytics tools
  • Strong budget management skills
  • Strong analytical and project management skills
  • Lead by example and encourage employee and stakeholder engagement
  • Strong and effective communicator, able to manage and operate a business unit while providing detailed reporting and accurate numbers to a board
  • Creative mindset with the ability to spot emerging trends
  • Ability to work in a fast-paced, high-pressure environment
  • Outstanding organisational and time management skills
  • Preferred: in-depth knowledge of the homeowner and home mover market

Personal Attitudes and Beliefs

  • Fundamental commitment to self-development and the development of others
  • Acting as the Ambassador for Better Placed Limited, promoting its services at all times to all stakeholders
  • Commitment to a collaborative style of working, being understanding of all team attributes while playing a key role as a leader of the business
  • High levels of personal integrity, honesty, with a fundamental commitment to fairness, transparency, and sensitivity in all dealings

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