Strategic Marketing Director

4 weeks ago

Derby, Derby, United Kingdom Better Placed Limited Full time

About the Role

We are seeking a highly skilled Strategic Marketing Director to join our team at Better Placed Limited. As a key member of our Senior Management Team, you will be responsible for developing and executing all marketing strategies to deliver our organisation's vision.

Key Responsibilities

  • Develop and implement strategic marketing plans to achieve corporate objectives for products and services.
  • Oversee market research and adjust strategies accordingly to meet any market changes or customer sentiment.
  • Monitor and feedback on competitor products, sales, and marketing activities.
  • Establish and maintain relationships with industry influencers and key strategic partners.
  • Preparation of marketing activity reports to present to the SMT.
  • Establish and embed a consistent corporate image throughout all product brands, promotional materials, and events.
  • Direct and oversee the company's marketing budget and forecasting.
  • Lead and mentor the marketing team in executing marketing strategies.
  • Design and monitor team KPIs, ensuring a consistent level of performance from your team.
  • Participate in the development of new project proposals.
  • Being aligned to the product Owners, by providing recommendations on key development opportunities to increase the value and ROI we deliver.
  • Collaborate with the sales team to enhance revenue growth.
  • Oversee digital marketing strategies including SEO/SEM, email, social media, and display advertising campaigns.
  • Assist in internal communications to develop the internal brand and further embed the corporate image.
  • Take ownership of key industry events to ensure a return on investment is delivered.
  • Ensuring all compliance covenants are upheld.
  • Developing a customer feedback strategy on product enhancements.
  • Being the custodian of our clients Brand guidelines.

About You

  • You will be degree educated in a relevant subject with at least 5 years working within a similar role, with a strong understanding of market dynamics and requirements.
  • Proven leadership and ability to drive marketing teams and programs.
  • Proficient in CRM software and digital analytics tools.
  • Strong budget management skills.
  • Strong analytical and project management skills.
  • Lead by example and encourage employee and stakeholder engagement.
  • Strong and effective communicator, who can manage and operate a business unit, whilst providing detailed reporting and accurate numbers to a board.
  • Creative mindset with the ability to spot emerging trends.
  • Ability to work in a fast-paced, high-pressure environment.
  • Outstanding organisational and time management skills.
  • An in-depth knowledge of the homeowner and home mover market is preferred.

Personal Attitudes and Beliefs

  • Fundamental commitment to self-development and the development of others.
  • Acting as the Ambassador for The Group, promoting its services at all times to all stakeholders.
  • A commitment to a collaborative style of working, being understanding of all team attributes, whilst playing a key role, as a leader of the business.
  • High levels of personal integrity, honesty with a fundamental commitment to fairness, transparency, and sensitivity in all dealings.

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