Senior Marketing Automation Specialist Lead
1 week ago
Fresha is a leading marketplace platform for beauty and wellness, trusted by millions of consumers and businesses worldwide. With over 110,000+ businesses and 450,000+ stylists and professionals worldwide, the company processes over 1 billion appointments to date.
Headquartered in London, United Kingdom, with global offices in New York City, Vancouver, Sydney, Dubai, Riyadh, Amsterdam, Warsaw, and Pristina, Fresha enables consumers to discover, book, and pay for beauty and wellness appointments with local businesses via its marketplace. Beauty and wellness businesses and professionals use an all-in-one platform to manage their operations with intuitive subscription-free business software and financial technology solutions.
Job Description- Key Responsibilities:
- • Provide strategic direction and implementation of our CRM and associated operational activities, centered around our chosen tool, Hubspot.
- • Create a strategy and roadmap around how we best leverage CRM for Marketing outcomes.
- • Collaborate closely with the Marketing, Sales, CX, and Products teams across the business to strategize and build ad hoc communications and marketing automations to drive engagement, conversion, and monetization of our database of partners.
- • Develop a deep understanding of lifecycle management and our sales/marketing funnel to create and deploy a best-in-class approach to managing our marketing communications.
- • Leverage the Fresha database to its maximum potential through newsletters, product marketing, tactical campaigns, and marketing automation.
- • Be the point of contact with our Hubspot account manager to ensure that we are maximizing our usage of the platform and have access to any new functionality.
- Essential Skills:
- • 5+ years of experience within Marketing Automation (CRM), using Hubspot or similar platforms.
- • 2+ years of experience within a senior Marketing Automation (CRM) role, managing and presenting to senior management.
- • Strong understanding of CRM data and associated technologies.
- • Demonstrable experience and success in delivering marketing growth through CRM programs.
- • Basic knowledge of HTML is essential.
We offer a competitive salary of £60,000 - £80,000 per annum, depending on experience, and a comprehensive benefits package, including flexible working hours, a generous holiday allowance, and opportunities for professional development and growth.
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