Marketing Campaigns Coordinator
4 weeks ago
About Your New Role
This role is not eligible for sponsorship under the Skilled Worker route.
As a Marketing Campaigns Coordinator, you will support Weightmans' marketing processes, working closely with the Marketing department, which includes business development, communications, CRM, events, profile raising, and projects.
Your primary objectives will include:
- Assisting the team with implementing the marketing plan within budget.
- Executing effective campaigns for the Firm in support of agreed business plan objectives.
- Working with the Campaign Manager and/or Head of Communications & Campaigns on specific projects as required.
Your other key responsibilities will include:
- Executing integrated marketing campaigns to acquire and retain clients.
- Implementing, tracking, and measuring marketing campaigns.
- Liaising with other marketing team members to execute campaigns.
- Working with external agencies, such as designers and printers, who deliver campaign activity.
- Working within a budget and reporting any overspend.
- Writing, editing, and proof-reading copy for marketing materials.
- Ensuring the Firm's brand identity is adhered to in campaigns and communication channels.
- Delivering regular reports of campaign results, including web analysis and evaluation of KPIs.
- Maintaining regular measures of the ROI of campaigns.
- Ensuring accuracy of marketing materials and following formal sign-off procedures.
- Collecting and using data to inform new campaigns and evaluate existing campaigns.
- Responsibility for organizing exhibitions and events.
- Staying up-to-date with the Firm's social strategy and executing across social channels.
- Keeping abreast of current marketing trends.
- Working on specific projects, such as legal directories and research, and assisting with ad-hoc projects within the marketing team.
This list is not exhaustive, and you will be expected to perform other duties and have other responsibilities within the wider remit of the role. As a Marketing Campaigns Coordinator, you will also ensure compliance with relevant Weightmans and client policies and procedures, and work consistently with our values.
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