Campaign Specialist
3 weeks ago
About THG
We're a global technology group with a unique approach to consumer-focused brands. Our comprehensive portfolio includes Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our integrated digital commerce ecosystem, THG Ingenuity.
With in-house capabilities that span technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics, we're well-equipped to drive our vision and maintain our industry leadership.
We're seeking a creative and organized campaign manager to lead the planning and coordination of our brand campaigns, including new launches and incremental activity. This pivotal role within the marketing team will bring our brand and creative ideas to life through campaigns both online and offline.
The ideal candidate will be highly creative, willing to push boundaries, and think outside the box, working with the Head of Brand to identify opportunities for growth and development, and alongside the property teams to meet commercial requirements. They must also be meticulously organized, highly collaborative, and thrive under pressure, with proactive forward planning skills.
Key Responsibilities:
- Collaborate with the Head of Brand to create, execute, and monitor campaign performance.
- Develop integrated marketing campaigns and implement end-to-end, coordinating the efforts of various stakeholders, ensuring alignment in delivering a holistic campaign.
- Build campaign stories and marketing synopses, writing strong supporting copy with the target audience and brand proposition in mind.
- Supervise campaign execution, monitoring, and measurement of success.
- Ensure campaign implementation follows brand guidelines.
- Compile regular campaign performance and results reports.
- Improve campaigns using data and feedback.
- Design B2C or B2B integrated marketing campaigns to acquire and retain customers.
- Manage campaign procedures, implementation, tracking, and measurement.
- Brief and oversee the work of internal and external agencies, such as designers, animators, and printers, who will deliver campaign activity.
- Work within a budget and report any overspend.
- Write, edit, and proofread copy for promotional materials within marketing campaigns.
- Ensure the organization's brand and identity are adhered to in campaigns and all communication channels.
- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
- Maintain regular measurement of campaign ROI.
- Ensure accuracy of marketing materials and provide formal sign-off if necessary.
- Collect and use data to inform new campaigns and evaluate existing campaigns.
- Stay up-to-date with current marketing trends.
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