Campaign Marketing Specialist
1 month ago
RLDatix is a leading global technology company in the healthcare industry, dedicated to enhancing healthcare by creating a world where patients consistently receive the best and safest care possible. Our mission is to empower healthcare organisations with critical data insights across risk, safety, compliance, provider lifecycle, and workforce management.
About the RoleWe are seeking a highly skilled Campaign Marketing Executive to play a crucial role in assisting with the execution and shaping of our campaigns in the market. This includes both established world-class solutions and new innovative products. The successful candidate will support the Senior Marketing Manager – Demand Generation to deliver and execute campaign marketing strategies that drive demand, increase market share, and maximise product adoption.
Your Key Responsibilities:- Assist in devising and delivering integrated marketing campaigns to drive demand generation in the UK&I healthcare and UK&I Government and commercial markets, aiming to meet or exceed the Marketing Contribution Model and AOP.
- Utilise all channels, including social media, events, digital, PR, and content, collaborating with product marketing and the broader marketing team. Emphasise the transition to more digital lead generation.
- Develop a deep understanding of the competitive landscape, becoming an expert on our competition and their positioning.
- Collaborate with product marketing and sales teams to ensure that messaging and value propositions align with our customers' needs.
- Understand and document our buyer's process, including where they obtain information and the who, what, when, and why behind their decision-making. Drive changes to our sales and marketing processes based on acquired insights.
- Support campaign plans for the products, working closely with the broader marketing teams for successful execution.
- Use data to assess the effectiveness of marketing programmes continually and report back to the business on required changes.
- Process campaign plans and draft effective campaign briefs from the campaign team to the Marketing Operations, Design, and Digital Teams, ensuring campaigns are delivered on time and achieve targets.
- Track ROI and the effectiveness of marketing activity in relation to products.
- Support the development of marketing programmes that drive demand for your products (Demand generation).
- Provide support to the wider global team as needed, particularly on global events and initiatives.
- Experience in marketing, preferably in the demand generation or campaign area within technology or software industry.
- Understanding of marketing principles and techniques
- Excellent communicator (listening, writing and speaking).
- Excellent organisational skills to deliver against the required deadline.
- Good team working skills with the ability to work collaboratively and flexibly
- Preferred but not essential: Health and Care and/or Government and Commercial market experience in a similar role
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creative thinker with a customer-centric approach.
- Ability to work effectively in a fast-paced, collaborative environment.
- Knowledge of marketing software and tools (e.g., CRM, analytics, content management), SEO, SEM, and social media marketing is a plus.
RLDatix offers a unique opportunity to join a leading, fast-growing global technology company in the healthcare industry. Our team is immensely talented, fostering community amongst one another (and the geographies we serve), approaching challenges and innovation with boldness, embodying a passion for helping healthcare organisations deliver safer care, and placing our customers at the core of everything we do.
Some examples of our benefits:
- Flexible hybrid in-office and remote working from home as agreed with your manager and the role nature.
- Up to 30 days per year working remotely from anywhere globally.
- Private Health Insurance.
- Employer matching pension.
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