Marketing Campaign Coordinator
4 weeks ago
About THG
We're a fast-paced, global technology group that specialises in taking brands direct to consumers. Our comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.
We're looking for a creative and organised campaign manager to oversee the planning and coordinating of our brand campaigns, including new launches and incremental activity. This is a pivotal role within the marketing team, bringing to life our brand and creative ideas through campaigns both online and offline.
The ideal candidate will be highly creative, willing to push the boundaries and think outside the box, working with the Head of Brand to identify opportunities of growth and development, and alongside the property teams to meet commercial requirements. This candidate must also be meticulously organised, highly collaborative and thrive working under pressure and capable of proactive forward planning.
Key Responsibilities:
- Work with the Head of Brand to create, execute and monitor the performance of campaigns
- Create integrated marketing campaigns and implement end to end, coordinating the efforts of various stakeholders – primarily the marketing team and property team – ensuring all stakeholders are aligned in delivering a holistic campaign
- Build story and marketing synopsis of campaigns writing strong supporting copy, with the target audience and brand proposition in mind
- Supervise the execution, monitoring and measurement of campaigns and their success
- Ensure campaign implementation follows brand guidelines
- Compile regular wash-ups of campaign performance and results
- Improve campaigns using data and feedback
- Devise B2C or B2B integrated marketing campaigns with the aim of acquiring and retaining customers
- Manage the procedure, implementation, tracking and measurement of marketing campaigns
- Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.
- Work within a budget and report any overspend
- Write, edit and proofread copy for promotional materials within marketing campaigns
- Ensure that the organisation's brand and identity is adhered to in campaigns and in all communication channels
- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
- Maintain regular measurement of the ROI of campaigns
- Ensure accuracy of marketing materials and provide formal sign off if necessary
- Collect and use data to inform new campaigns and the evaluation of existing campaigns
- Keep abreast of current trends in marketing
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