Senior Brand Campaign Coordinator

2 weeks ago


Manchester, United Kingdom THG Full time

About THG

We are a global technology group that specializes in taking brands directly to consumers. Our comprehensive approach enables us to fully realize our vision and maintain our leadership in a rapidly evolving industry.

We are looking for a creative and organized campaign manager to oversee the planning and coordination of our brand campaigns, including new launches and incremental activity.

The ideal candidate will be highly creative, willing to push boundaries, and think outside the box. They will work with the Head of Brand to identify opportunities for growth and development, and alongside the property teams to meet commercial requirements.

This is a pivotal role within the marketing team, bringing to life our brand and creative ideas through campaigns both online and offline.

Responsibilities:

  • Work with the Head of Brand to create, execute, and monitor the performance of campaigns
  • Create integrated marketing campaigns and implement end-to-end, coordinating the efforts of various stakeholders
  • Build a story and marketing synopsis of campaigns, writing strong supporting copy
  • Supervise the execution, monitoring, and measurement of campaigns and their success
  • Ensure campaign implementation follows brand guidelines
  • Compile regular wash-ups of campaign performance and results
  • Improve campaigns using data and feedback
  • Devise B2C or B2B integrated marketing campaigns to acquire and retain customers
  • Manage the procedure, implementation, tracking, and measurement of marketing campaigns
  • Brief and oversee the work of internal and external agencies
  • Work within a budget and report any overspend
  • Write, edit, and proofread copy for promotional materials within marketing campaigns
  • Ensure the organization's brand and identity are adhered to in campaigns and all communication channels
  • Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
  • Maintain regular measurement of the ROI of campaigns
  • Ensure accuracy of marketing materials and provide formal sign-off if necessary
  • Collect and use data to inform new campaigns and the evaluation of existing campaigns
  • Keep abreast of current trends in marketing


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