Brand Marketing Manager
4 weeks ago
Job Title: Senior Brand Marketing Manager
Job Summary: We are seeking a seasoned Brand Marketing Manager to spearhead the development of brand campaigns and trade marketing strategies for our Home Care and Food & Beverages brands.
About the Role:
- Develop and implement brand activation campaigns to drive business growth and sales.
- Collaborate with regional brand leaders and local sales units to refine our offerings and promotional activities.
- Monitor and track marketing initiatives against objectives, using key performance indicators to assess and optimize campaign effectiveness.
- Act as the main liaison between regional marketing, social media, and sales teams to ensure alignment and coordination.
Responsibilities:
- Develop brand communications in line with brand identity, including social media and consumer promotions.
- Deliver trade commercialization plans, articulate business data, and collaborate with sales teams for channel strategies.
- Plan range implementation and activities to drive sell-through, executing pricing objectives for key products.
What We Offer:
- Opportunity to work with a global company with a strong footprint in the EMEA region.
- Unlimited access to LinkedIn Learning for professional and personal development.
- Corporate Citizenship Philosophies, emphasizing environmentally sustainable and socially sensitive business practices.
- Discounts on our products from iconic brands like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle.
- Employee Referral Program and Global Service Anniversary Program.
Requirements:
- Extensive marketing experience, including brand activation.
- Demonstrated ability to translate marketing objectives into strategies and plans.
- Proven success in executing comprehensive marketing plans that are integrated across multiple consumer touchpoints.
- Proficient in MS Office applications, particularly Excel, PowerPoint, and Outlook.
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