Marketing Campaign Director
2 weeks ago
About the Role
We are seeking a highly skilled Marketing Campaign Director to lead our demand generation efforts and drive measurable business impact. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing campaign strategies that align with our overall growth objectives.
Key Responsibilities
- Lead the development of marketing campaign strategies that drive business results
- Conduct market research and competitor analysis to inform campaign approach
- Define target audience segments and buyer personas to guide personalized initiatives
- Develop and implement demand generation strategies to attract qualified prospects
- Partner with sales teams to ensure alignment on qualification and lead handoff
- Design and implement multi-channel marketing campaigns
- Manage campaign assets and coordinate with creative teams
- Measure campaign performance and report on outcomes
Requirements
- Bachelor's degree in Marketing, Business, or Communications
- 8+ years of experience in B2B marketing, preferably in the software industry
- Proven track record of leading successful marketing campaigns
- Expertise in digital marketing strategies and marketing automation tools
- Strong analytical and problem-solving skills
- Excellent communication and project management skills
About Matillion
Matillion is a leading provider of data productivity solutions, trusted by thousands of enterprises worldwide. We are passionate about empowering our customers to achieve their goals through data-driven insights. If you are a motivated and experienced marketing professional looking to join a dynamic team, please apply for this exciting opportunity.
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