Strategic Growth Marketing Manager

4 weeks ago

London, Greater London, United Kingdom PlayStation Global Full time

About the Job:

We are looking for a highly skilled Strategic Growth Marketing Manager to join our PlayStation Store & Services team. As a key member of our commercial team, you will be responsible for developing and executing marketing strategies that drive profitable growth and successful customer outcomes.

Key Responsibilities:

  • Support the overarching commercial objectives of the Store & Services business units by helping to define and implement a marketing strategy that maximizes player LTV and operating profit.
  • Act as the steward for operational and planning governance, ensuring there are clear processes in place to facilitate integrated planning across multiple teams and functions.
  • Work with vertical and horizontal marketing teams to ensure holistic planning of activity across portfolio and vertical.
  • Maximize impact of marketing activity by identifying areas of potential harmony between marketing functions and working with those teams to take advantage of potential opportunities.
  • Work with territory marketing teams to spot and act on demand opportunities within individual markets to improve growth.
  • Interrogate performance data at a product and market level to find opportunities to drive incremental growth or operational efficiencies.
  • Lead the cross-functional annual/quarterly/monthly planning process between commercial vertical teams and horizontal activation teams, ensuring activity and initiatives are prioritized to achieve business goals.
  • Build and maintain excellent working relationships with cross-functional partners.
  • Build playbooks and frameworks for operating best practices for planning and optimization, ensuring these toolkits are continuously improved to adapt to business needs and changes.

Requirements:

  • 8+ years in performance or growth marketing roles.
  • A history of successfully operating in sophisticated global organizations and being able to influence growth.
  • Have worked in coordination or planning roles and have experience in the gaming or entertainment industry.
  • Strong collaboration and relationship skills are essential for this role.

Estimated Salary: $125,000 - $160,000 per year (dependent on location and experience).

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