Head of ABM Strategy

1 day ago


London, Greater London, United Kingdom CV Consulting Full time

**Role Overview:**

We are seeking a commercially driven ABM Manager to join our dedicated strategy team at CV Consulting.

This role offers a flexible working style, allowing you to work from any suitable location with hours that fit your schedule and our clients' needs.

The primary focus will be to consult, design, and deliver strategies for end-to-end customer journeys within the Account Based Marketing framework for complex global companies.

This involves strategic planning, account tiering, segmentation, messaging, and content strategy, with a strong emphasis on marcom tech stack knowledge, particularly ABM software.

**Key Responsibilities:**

  • Guide early client discussions about ABM ambitions and identify gaps.
  • Understand best-practice ABM in terms of client team structure, communication, programme design, execution, and measurement.
  • Receive and analyse ABM briefs, gather necessary information, and propose informed approaches.

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