ABM Marketing Lead

5 days ago


London, Greater London, United Kingdom Austin Fraser Full time
About the Job

Austin Fraser is seeking an experienced ABM Marketing Lead to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive ABM strategy that drives business results.

This role involves working closely with cross-functional teams to plan, execute, and measure the success of ABM campaigns. Key responsibilities include:

  • Leading a cross-functional team to support ABM projects.
  • Designing and facilitating workshops, both online and in person.
  • Developing ABM content strategy, including audits and thought leadership topics.
  • Leveraging a multi-channel approach and ABM platform to engage key personas and targeted accounts.
  • Collaborating with Sales, Marketing Operations, Content Development, and Digital Marketing teams on the end-to-end experience.
  • Shaping client CRM strategy and measuring the effectiveness of ABM activities.
  • Certified ABM training.

We offer a competitive salary of £82,000 per annum, along with great benefits and a high growth company culture with a leading b2b tech agency.


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