Content Marketing Strategist

5 days ago


Mansfield, Nottinghamshire, United Kingdom Vanilla Recruitment (UK) Ltd Full time
About the Role

We're seeking a highly skilled Content Marketing Specialist to join our team at Vanilla Recruitment (UK) Ltd. As a key member of our marketing services company, you will play a crucial role in promoting our agency and services through effective content marketing strategies.

Key Responsibilities
  • Develop and execute content strategies that align with our brand goals and increase traffic and awareness.
  • Write high-quality long-form and short-form content for various channels, including social media, website, and video scripts.
  • Ensure all content adheres to our brand values and tone of voice.
  • Conduct keyword research and audits to optimize content for SEO.
  • Analyze content metrics to refine strategies and improve performance.
  • Manage the content calendar to ensure consistency and implement paid promotion strategies to reach a wider audience.
  • Oversee the performance and development of the marketing intern.
Requirements
  • Extensive experience in a creative content-focused B2B marketing role, with a strong portfolio demonstrating content creation across all channels.
  • Examples of successfully delivering creative projects with excellent client feedback.
  • IT proficiency, with advanced knowledge of CMS, Canva, Web Analytics, and MS Office 365.
  • Strong, persuasive copywriting skills, especially in long-form content.
  • Comprehensive understanding of social media platforms and email marketing campaigns.


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