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Content Marketing Strategist

2 months ago

Mansfield, Nottinghamshire, United Kingdom Vanilla Recruitment Full time
About the Role

We're seeking a highly skilled Content Marketing Specialist to join our team at Vanilla Recruitment. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content marketing strategy that drives brand awareness, engagement, and conversion.

Key Responsibilities
  • Develop and implement a content marketing strategy that aligns with our brand goals and objectives
  • Create high-quality, engaging content across various channels, including social media, blog posts, and email newsletters
  • Conduct keyword research and optimize content for search engines to improve visibility and drive organic traffic
  • Monitor and analyze content performance using web analytics tools and adjust strategies accordingly
  • Collaborate with the marketing team to develop and execute paid promotion strategies to reach a wider audience
  • Manage and maintain our content calendar to ensure consistency and efficiency
  • Stay up-to-date with industry trends and best practices in content marketing
Requirements
  • Proven experience in content marketing, with a strong portfolio demonstrating your content creation skills
  • Excellent writing and editing skills, with the ability to create engaging, high-quality content
  • Strong understanding of social media platforms and email marketing campaigns
  • Ability to work independently and as part of a team to achieve marketing objectives
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions