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Digital Content Strategist

4 weeks ago

Mansfield, Nottinghamshire, United Kingdom Vanilla Recruitment (UK) Ltd Full time

We are seeking a skilled Content Marketing Specialist to join our team at Vanilla Recruitment (UK) Ltd. This role will involve coordinating content marketing efforts to promote our agency and services.

The successful applicant will lead the content marketing strategy, creating and managing content to achieve brand goals, as well as supporting the team on lead generation, increasing traffic and SEO rankings.

Key responsibilities include:

  • Writing high-quality long form and short form content for social media, website, emails and video scripts
  • Ensuring that all content adheres to brand values and tone of voice
  • Developing and executing content strategies that align with brand goals and increase traffic and awareness
  • Generating ideas and developing assets, including written word and graphics
  • Creating social assets for LinkedIn, Instagram, YouTube
  • Conducting keyword research and audits to optimise all content for SEO
  • Analysing content metrics to refine strategies and improve performance
  • Creating and managing the Group content calendar to ensure consistency
  • Implementing paid promotion strategies to reach a wider audience
  • Analysing campaign data to evaluate performance and identify opportunities for improvement
  • Day-to-day management of the marketing intern, overseeing their performance and development

We are looking for a Content Marketing Specialist with the following skills and experience:

  • Extensive experience of carrying out a creative content-focused B2B marketing role, either brand or agency side, with a strong portfolio demonstrating your content creation across all channels
  • Examples of having successfully delivered a range of creative projects with excellent client feedback
  • IT proficient, with advanced knowledge of CMS, Canva, Web Analytics and MS Office 365
  • Strong, persuasive copywriting skills, especially in long-form content
  • Comprehensive understanding of social media platforms and email marketing campaigns