Marketing Executive

6 months ago


Mansfield, United Kingdom Roy Lowe & Sons Ltd Full time

**About us**

We are a family-run business specialising in socks, and we own the brand Roy’s Boys: a character clothing and gifting brand, which launched in 2014. We started out selling only socks, but have since ventured out into new product areas such as nightwear, swimwear and daywear. Our focus is on bringing product quality, giftability and sustainability to the fun world of character.

Due to the growth of the brand over the last few years as well as expansion into exciting new product areas and sister brands, we are looking for an enthusiastic marketing executive to join our small team here in Sutton in Ashfield, Nottinghamshire.

As a small team, being able to use initiative and being driven to find solutions without direction is a desirable skill, and fitting in with the team to bring the collective best out of everyone is important.

**Duties**

Our relatively flat management structure means you will have direct input into key decisions across our brands, being able to have a real impact on the plans and growth of our brands going forward.

Your main duties will include;
- Managing our social media channels and creating content that promotes the brand and engages well with our customers.
- Regular website updates and links to social media.
- Create social media posts.
- Optimise content using keywords, follow search engine optimisation (SEO) and pay-per-click (PPC)
- Work as part of a team to develop social media promotions
- Propose new ideas and concepts for social media content
- Manage social media communications including website
- Use timelines and scheduled content to create a consistent stream of new content for our channels while analysing, managing, and altering schedules where necessary to optimise performance.
- Add new products to our website, ensuring SEO is up to date and all relevant information is filled in accurately.
- Plan, create, manage and review omnichannel marketing campaigns.
- Manage and maintain relationships with influencers that we are working with.

**Experience**
- Planning and executing successful digital marketing campaigns.
- Data analysis skills with the ability to translate insights into actionable strategies.
- Copywriting skills with a keen eye for detail.
- Social media management experience.

**Salary**: £25,000.00-£30,000.00 per year

Schedule:

- Monday to Friday

Work Location: In person


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