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Content Marketing Strategist
2 months ago
About the Role
We are seeking a highly skilled Content Marketing Specialist to join our team at Vanilla Recruitment. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive content marketing strategy that drives brand awareness, engagement, and lead generation.
Key Responsibilities
- Develop and implement a content marketing strategy that aligns with our business goals and objectives
- Create high-quality, engaging content across various channels, including blog posts, social media, email newsletters, and video scripts
- Conduct keyword research and optimize content for search engines to improve visibility and drive organic traffic
- Collaborate with cross-functional teams to gain insights and expertise, and to ensure consistency in messaging and branding
- Analyze content metrics to refine strategies and improve performance
- Stay up-to-date on industry trends and competitor activities to inform content creation and marketing efforts
- Manage and maintain our content calendar to ensure timely and consistent publication of content
- Develop and implement paid promotion strategies to reach a wider audience and drive conversions
- Monitor and analyze campaign data to evaluate performance and identify opportunities for improvement
Requirements
- Proven experience in a creative content-focused B2B marketing role, with a strong portfolio demonstrating content creation across all channels
- Examples of successfully delivering a range of creative projects with excellent client feedback
- Advanced knowledge of CMS, Canva, Web Analytics, and MS Office 365
- Strong, persuasive copywriting skills, especially in long-form content
- Comprehensive understanding of social media platforms and email marketing campaigns
- Approaches tasks with curiosity, always looking for opportunities to innovate and improve
- Outstanding communication skills, both verbally and in written correspondence, reports, and presentations
