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Digital Content Strategist

1 month ago

Brighton, Brighton and Hove, United Kingdom ICrossing Full time
About the Role

The Senior Digital Content and Experience Specialist sits at the heart of our proposition, helping develop actionable strategy resources, creating robust recommendations, and crafting quality experiences.

You'll work closely with the Strategy Director and Head of Business Solutions, Content Managers, and channel specialists, supporting content programs from opportunity analysis through planning and production to performance measurement.

As well as creating onsite, product, and social content for our clients, you'll occasionally craft case studies, award entries, reports, guides, news, and more for the iCrossing brand.

As an expert communicator with a keen eye for trends, detail, and the crux of a story, you'll be able to simplify the complex and delight both clients and audiences.

This role is hybrid and requires 2 days per week in the office (London/Brighton).

iCrossing has a global presence, but this role is UK-based. You must have the Right to Work in the UK as unfortunately we are currently unable to sponsor those who require a VISA.

About Our Business Solutions and Transformation Strategy Team

We are a diverse and multi-talented team that works collaboratively across all our projects. Our clients trust us to be a key driver in how they develop themselves as a business, which can range from defining an MVP of a new idea in just a few hours to creating organisational change that lasts a lifetime.

Being T-Shaped is at the heart of what everyone does, having a core of expertise but most importantly understanding the wider disciplines of iCrossing. This ensures that regardless of seniority, we can always have the right conversations at the right time and the confidence to always deliver the very best work.

We are better together. Each one of us has a role in making iCrossing an energizing and inspiring place to work.

Key Responsibilities
  • Content and experience strategy lead: On key accounts, you'll take responsibility for creating content and experience strategies and roadmaps through audits, actionable insights, and the development of central strategic resources to solve client problems.
  • Content and copy audits: You'll audit onsite, product, social, and paid media content to make actionable recommendations that improve the impact of client's planning, production, and publishing programs.
  • Content recommendations: Through the filter of the brand's goals and operational setup, you'll translate search and social insights into content recommendations that act as robust wireframe briefs for writers.
  • Measurement: You'll work with SEO, Paid Media & D&A to define reporting metrics and review and optimise the implementation of our content.
  • Case studies and thought-leadership: You'll create case studies from Content success stories (for pitches, proposals, and the iCrossing site) and contribute thought-leadership pieces to the iCrossing site.
  • You will be an ambassador of iCrossing and its values.
  • You may be required to undertake such further duties as your skills, qualifications, and experience allow and/or as may be assigned to you from time to time.
What We're Looking For
  • Able to multi-task across a range of projects, prioritising what is most important.
  • Curious about culture, consumer behaviour, and digital marketing.
  • A proactive learner.
  • The ability to extract the right information from the right sources.
  • An expert communicator and storyteller, both verbally and written, able to communicate complex ideas clearly.
  • Able to build collaborative partnerships with internal teams, clients, agency partners, and key vendors.
  • Able to communicate effectively between a range of teams and stakeholders, including content managers, copywriters, UX designers, product engineers, etc.
  • Able to translate data into insights, actions, and clear narratives.
  • A strong sense of responsibility, ownership, and accountability.
  • The ability to challenge in a constructive way, curiosity to find better ways.
  • Maturity, confidence, and perspective to manage unexpected changes.
  • Strategic thinking and strategy development.