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Digital Advertising Strategist

1 month ago

Brighton, Brighton and Hove, United Kingdom Kairos Recruitment Full time
About Kairos Recruitment

We are a leading recruitment agency specializing in connecting talented professionals with exciting career opportunities. Our mission is to provide exceptional service and support to both our clients and candidates, ensuring a seamless hiring experience.

Salary

The estimated salary for this role is around £55,000 per annum, depending on location and experience. This compensation package reflects the responsibilities and demands of the position, aligning with industry standards.

Job Description

This Digital Advertising Strategist position requires an experienced professional to develop and execute comprehensive advertising strategies for our clients. The ideal candidate will possess expertise in creative, paid media, programmatic, direct media, and broadcast advertising. Key responsibilities include:

Key Responsibilities:
  • Strategic Planning: Lead the development of targeted advertising campaigns by conducting thorough research and analysis for UK and US clients. Identify key demographics, market trends, and competitor activities to ensure a competitive edge.
  • Channel Selection: Utilize your expertise to determine the most effective channels for reaching target audiences. Develop integrated advertising plans that leverage digital platforms, such as paid search, OOH, publisher activity, social media, and email marketing to optimize campaign reach and engagement.
  • Content Creation: Provide strategic direction and guidance to the creative team in developing persuasive and compelling content for various advertising channels. Ensure content aligns with the brand voice and messaging of university clients while captivating prospective students.
Requirements and Qualifications

To be successful in this role, you should have:

  • A bachelor's degree in Marketing, Advertising, or a related field.
  • At least 5 years of experience in digital advertising, with a focus on strategy development and execution.
  • Expertise in creative, paid media, programmatic, direct media, and broadcast advertising.
  • Strong analytical and problem-solving skills, with the ability to work independently and collaboratively.
  • Excellent communication and presentation skills, with the ability to convey complex ideas effectively.
Benefits

We offer a competitive benefits package, including:

  • 25 days of holiday, increasing after 2 years of service.
  • A paid day off on your birthday.
  • The option to buy additional 10 days of holiday.
  • An employee healthcare scheme.
  • Maternity and paternity pay from day 1.
  • A pension scheme.
  • An Employee Assistance Programme (EAP).
  • An Employee Referral Bonus.