Digital Marketing Manager
14 hours ago
About the Role:
RocketMill (now PMG) is seeking a Digital Marketing Manager - Paid Advertising to join our team. As a Digital Marketing Manager, you will be responsible for leading on a portfolio of clients and driving their digital marketing success.
The ideal candidate will have experience in digital marketing account management, with a proven track record of delivering exceptional results. You will require strong communication, task management, and delegation skills to direct your team and ensure we deliver the best performance for our clients.
With a salary range of $140,000 - $200,000, this is an excellent opportunity for a motivated individual to take their career to the next level. In addition to your base salary, you will also be eligible for a bonus structure that rewards your hard work and dedication.
In this role, you will be working closely with our paid media directors and supporting teams to develop and implement effective digital marketing strategies for our clients. This will involve forecasting and crafting media plans that yield exceptional results, while also growing our clients' revenue with RocketMill.
You will need to be dependable and accountable for your work and that of your team. Day-to-day, your team will be analysing performance and delivering insightful reporting to our clients, against forecasts and media strategies.
This is a fantastic opportunity to join a dynamic and forward-thinking company like RocketMill (now PMG), where you can grow your skills and expertise in a rapidly changing industry.
About You:
- Experience in digital marketing account management, with previous accountability for annual management billings in excess of £100,000 and media spend that exceeds £500,000.
- Must have active certificates for Google exams: AdWords Fundamentals, Search Advertising, Shopping Advertising, Display advertising, Mobile Advertising, Video Advertising, and Google Analytics.
- An in-depth knowledge and experience in Facebook, Snapchat, Twitter, YouTube, VK, Programmatic platforms (e.g. DV360, Trade Desk, etc.).
- Experience supporting and helping junior members (running classes or providing one-to-one support).
- Ability to analyse campaign performance and key on-site metrics using Google Analytics.
- A strong understanding of attribution models and the ability to guide clients on what works best for them as a business.
- A history of supporting and helping grow revenue with upsells or new business when the time has been right for the client.
- Use MS Office to a professional standard.
- Advanced skills in Microsoft Excel (complex formulae and PivotTables).
- A good understanding of wider marketing principles: understanding user journeys and how to influence them through paid campaigns, implementing effective marketing messaging at all stages of the funnel.
- Ability to adapt quickly to ever-changing technologies and environment.
- Strong presentation skills, being able to talk confidently on marketing platforms and tactics.
- Excellent communicator, able to speak with authority to clients and colleagues and to simplify complex challenges.
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