Digital Content Strategist for Global Brand Transformation
6 days ago
Unlock a dynamic role at iCrossing, where you'll drive impactful content strategies and experiences for our clients. As a Senior Digital Content Specialist, you'll work closely with the Strategy Director and Head of Business Solutions to develop actionable resources, craft quality experiences, and support content programmes from planning to performance measurement.
You'll be responsible for creating onsite, product, social content, and occasional case studies, reports, and thought-leadership pieces. Your expertise in simplifying complex ideas, delighting audiences, and extracting relevant information will shine through in your work.
This hybrid role requires 2 days per week in the office (London/Brighton) and demands Right to Work in the UK. You'll thrive in our diverse and multi-talented team that collaborates across projects, fostering T-Shaped expertise and confidence in delivering exceptional work.
Your key responsibilities will include:
- Content and experience strategy lead: Develop content and experience strategies and roadmaps for key accounts, attending regular client meetings and serving as the primary point of contact for content planning, production, and measurement.
- Content and copy audits: Conduct thorough onsite, product, social, and paid media content audits to provide actionable recommendations enhancing client planning, production, and publishing programmes.
- Content recommendations: Translate search and social insights into content recommendations that serve as robust wireframe briefs for writers, aligning with the brand's goals and operational setup.
- Measurement: Collaborate with SEO, Paid Media & D&A teams to define reporting metrics and review/optimize content implementation.
- Case studies and thought-leadership: Create compelling case studies from content success stories and contribute thought-leadership pieces to the iCrossing site.
We're seeking a proactive learner with exceptional communication skills, able to multi-task, extract relevant information, build collaborative partnerships, and translate data into actionable insights. A strong sense of responsibility, ownership, and accountability is essential. If you possess maturity, confidence, and perspective to manage unexpected changes, this opportunity awaits.
iCrossing offers an estimated salary range of £55,000 - £75,000 per annum, depending on experience, reflecting the company's commitment to attracting top talent in the industry.
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