Event Content Strategist

4 weeks ago

Brighton, Brighton and Hove, United Kingdom Saladplate Full time

At Saladplate, we are seeking an experienced Event Content Strategist to join our team in the United States, Germany, and Mexico. This role offers a unique opportunity for a senior conference producer with management experience to step up into a leadership position and drive the direction, development, and growth of our portfolio of events globally.

About Us

We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These events provide a platform for buyers and sellers to build relationships, showcase products, and conduct business. In addition to our live events, we also offer year-round online platforms where companies can showcase their businesses and products, and buyers can research and generate valuable leads.

Job Description

The Event Content Strategist will be responsible for the formation and delivery of all live conference content and supporting digital content for our brands throughout the year. This includes creating compelling and engaging content for our event communities globally. The successful candidate will work closely with internal and external stakeholders, including Event Directors and the Marketing team, to ensure timely delivery of agendas and related supporting documents in support of attendee marketing campaigns and overall event success.

  • Manage the Conference Production team to ensure key production milestones are met to a high standard, including draft agendas, agendas at-a-glance, early confirmed speakers, and full agendas.
  • Create content for personal conference campaigns via a research-led conference production process, including writing agendas, securing speakers, speaker liaison, and onsite delivery.
  • Conduct regular meetings with the team to ensure campaigns are on track, tackle obstacles, and review work at key times to ensure relevance and quality.
  • Ensure team members meet digital content requirements for each campaign, including industry-based webinars, blog posts, and speaker interviews to support community engagement, marketing campaigns, and live events.
  • Deliver set documents to key event stakeholders as part of the overall conference production schedule, including content marketing plans and post-show conference analysis, and ensure proofing of key assets such as onsite agendas and show guides is completed within outlined timeframes.
Key Responsibilities
  • Liaise with the Operations team regarding onsite requirements for conference delivery, including seating, stage & AV set-up, and technical support required.
  • Upkeep and monitor key systems and infrastructure in support of conference campaign delivery, including the conference management system (ConfMan), project management system (Wrike), and webinar and onsite tools (Zoom and Sli.do).
  • Contribute to the Campaign Brief process that sets out strategic objectives for each event based on past performance and analysis to establish a clear, cohesive, and evidence-based vision for the event team to follow through to delivery.
  • Collaborate with other heads of department and the leadership team on strategic initiatives and process improvements to benefit the events and overall division.
Requirements
  • Experience producing several conference/event content annually.
  • Management/supervision experience of a team.
  • Outstanding academic record – minimum 2:1 honours degree in economics, business studies, humanities, journalism, marketing, or similar.
  • Proven analytical ability – making sense of different types of information.
  • Able to work flexible hours and travel internationally.
  • Knowledge of using data analytics tools such as Excel, Microsoft BI, or similar is a bonus.
Benefits

We offer a range of benefits to support your career and wellbeing, including:

  • 25 days annual leave, rising to 27 days after two years, plus a birthday leave day.
  • Flexible range of personal benefits to choose from.
  • Company-funded private medical cover.
  • Strong wellbeing support through EAP assistance, mental health first aiders, healthy living subsidy, access to health apps, and more.

We estimate the salary for this position to be around $120,000 - $150,000 per annum, depending on experience.

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