Digital Marketing Campaign Strategist

1 week ago

Brighton, Brighton and Hove, United Kingdom Spabreaks Full time
Job Description:

We are seeking a highly skilled Digital Marketing Campaign Strategist to join our team at Spabreaks.com. This is a unique opportunity to work with a leading Spa Travel Agency, driving business growth and enhancing brand presence through integrated digital marketing strategies.

Key Responsibilities:

  • Lead digital campaigns across paid social and YouTube, ensuring ROI targets and KPIs are achieved
  • Manage marketing budgets and optimise campaign performance through data-driven decisions
  • Develop and execute comprehensive campaign strategies aligned with brand guidelines
  • Utilise GA4 and Tableau for performance tracking and actionable insights
  • Create and manage testing roadmaps with defined success metrics
  • Direct creative development of platform-native content and assets
  • Write and transform marketing objectives into effective creative briefs
  • Review and approve creative assets, ensuring platform specifications are met
  • Manage cross-channel integration and optimise channel mix
  • Present performance insights and recommendations to stakeholders
  • Collaborate with product team and cross-functional partners
  • Mentor junior team members and support their development
  • Conduct A/B testing for creative and targeting optimisation
  • Stay current with platform updates and best practices
  • Maintain brand consistency across all digital channels

About the Role:

This is a full-time position based in Brighton, with a salary range of £60,000 - £80,000 per annum, depending on experience. You will have the opportunity to work on exciting projects, develop your skills, and contribute to the company's success.

Requirements:

  • 3+ years in digital campaign management
  • Extensive experience with Meta Ads, demonstrating proficiency in optimising campaigns across different platforms
  • A strong understanding of how different paid media channels influence one another, across various stages of the marketing funnel, with the ability to develop integrated strategies for maximum impact
  • Strong analytics abilities using GA4 with proven data-driven decision making
  • Experience in project management and roadmap delivery
  • Excellent stakeholder communication and cross-departmental collaboration
  • Demonstrated creative direction, brief writing expertise and asset optimisation
  • Ability to translate brand guidelines into platform-specific content
  • Proven mentorship experience and team development
  • Adaptable with strong prioritisation skills in a fast-paced environment
  • Demonstrated ability to deliver projects according to a roadmap, effectively managing timelines, resources, and dependencies

Benefits:

  • Hybrid working - attend Brighton office 3 days a week, work from home 2 days a week
  • Familiarisation trips within the UK
  • Regular company social events
  • Standard pension scheme
  • Corporate gym discount and health club allowance
  • Local discount scheme
  • Path to wellness scheme including free yoga, chair massages and lunchtime seminars with industry experts
  • Employee Assistance Programme

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