Senior Marketing Director

6 days ago

Oxford, Oxfordshire, United Kingdom Ethex Full time
About the Role

We are seeking a highly experienced and skilled Senior Marketing Director to join our team at Ethex. As a key member of our Senior Management Team, you will be responsible for crafting and implementing marketing strategies to drive growth and expansion of our investor base.

Key Responsibilities
  • Marketing Strategy
    • Craft and implement strategies for Marketing, including Digital, Advertising, Communications and Creative to grow our investor base.
    • Prepare and manage monthly, quarterly and annual budgets for Marketing.
    • Build and lead the Marketing team, managing strategic development of Marketing within the Senior Management Teams.
  • Marketing Activities
    • Coordinate sales and marketing efforts to boost brand awareness and grow our investor bases.
    • Create, plan and execute marketing campaigns and measure their performance.
    • Analyse consumer behaviour and determine customer personas.
    • Ensure user experience is optimal at all stages of the sales funnel.
    • Ensure our brand messages are strong and consistent across all channels.
    • Championing our impact messaging to be best in class.
    • Identify opportunities to reach new market segments and expand market share.
    • Monitor competition (acquisitions, pricing changes and new products and features).
  • Marketing Partnerships
    • Manage PR and work with partners to raise our profile.
    • Identify strategic stakeholders and help position Ethex as a thought leader.
    • Work with other departments to support investees in their marketing campaigns.
  • Leadership
    • A key member of the Senior Management Teams, helping to build the forward-looking market strategy of Ethex.
    • Provide feedback to the Investment Committee, as required, with an investor lens to ensure and support the proposed pipeline fits into our marketing strategy and has demonstrable impact.
Requirements
  • A deep understanding of marketing principles, industry trends and consumer behaviour with a high level of proficiency in marketing analytics, web analytics and Google AdWords.
  • Experience as Senior/Head of Marketing, preferably within our industry, running successful marketing campaigns.
  • An understanding of Financial services, ideally in a business-to-consumer-focused environment and a working knowledge of the UK Regulatory Framework for Financial Services including Consumer Duty.
  • The ability to work as an effective member of our Senior Management Teams and as the leader of Marketing in our fast-moving environment.
  • An analytical mindset and strategic thinking, with strong leadership skills and effective goal-setting capabilities.
  • Excellent communication skills and a collaborative mindset, engaging with multiple parties from inside and outside the company.
  • The ability to organise and prioritise work, meeting deadlines, working under pressure and to strict timelines, managing multiple priorities.
  • An energetic, positive and constructive approach – you want to solve problems and build good workable solutions with your team every day.
  • An interest in sustainable development/impact investing or similar.
  • Experience in high growth digital organisations with a solid understanding of digital marketing tools and technologies.

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