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Senior Marketing Director

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Oxford, Oxfordshire, United Kingdom Ethex Full time
About the Role

Ethex, a leading direct impact investing platform, is seeking a highly experienced and skilled Marketing professional to join its team as the Group Head of Marketing. This is an exciting opportunity to be part of a pioneering organization that is revolutionizing the way individuals invest in impactful businesses.

Key Responsibilities
  • Marketing Strategy
    • Craft and implement comprehensive marketing strategies to drive growth and expand the investor base.
    • Develop and manage monthly, quarterly, and annual marketing budgets to ensure effective resource allocation.
    • Build and lead a high-performing marketing team, providing strategic guidance and direction to drive business results.
  • Marketing Activities
    • Coordinate sales and marketing efforts to boost brand awareness and drive investor acquisition.
    • Design, plan, and execute targeted marketing campaigns to engage and retain investors.
    • Analyze consumer behavior and develop customer personas to inform marketing strategies.
    • Ensure seamless user experiences across all touchpoints of the sales funnel.
    • Develop and maintain strong brand messaging across all channels, ensuring consistency and impact.
    • Identify opportunities to expand market share and reach new segments.
    • Monitor competition and stay ahead of market trends.
  • Marketing Partnerships
    • Develop and maintain strategic partnerships to raise the company's profile and thought leadership.
    • Identify and engage with key stakeholders to position Ethex as a leader in the impact investing space.
    • Collaborate with other departments to support investees in their marketing efforts.
  • Leadership
    • Contribute to the development of the company's forward-looking market strategy.
    • Provide insights and recommendations to the Investment Committee to ensure alignment with marketing objectives.
Requirements
  • Proven experience as a Senior/Head of Marketing, preferably in the impact investing or financial services industry.
  • Deep understanding of marketing principles, industry trends, and consumer behavior.
  • Strong analytical and strategic thinking skills, with the ability to drive business results.
  • Excellent communication and leadership skills, with the ability to build and manage high-performing teams.
  • Ability to work in a fast-paced environment, prioritizing tasks and meeting deadlines.
  • Passion for sustainable development and impact investing, with a strong understanding of the industry.
  • Experience in high-growth digital organizations, with a solid understanding of digital marketing tools and technologies.