European Shopper Marketing Director

2 weeks ago

Oxford, Oxfordshire, United Kingdom Advocate Group Full time

European Shopper Marketing Director

Drive Business Growth Across Europe

As the European Shopper Marketing Director, you will play a pivotal role in driving the shopper marketing efforts for a prominent player in the Drinks industry across Europe.

Key Responsibilities:

  • Develop and implement Shopper Marketing strategy for Europe.
  • Lead and develop a pan-European Shopper Marketing team.
  • Create and execute tailored activation plans across markets, channels, and customers.
  • Align strategy with brand and category plans to achieve business objectives.
  • Optimise resource allocation within agreed budgets.
  • Drive best-in-class execution at the point of purchase.
  • Define and monitor shopper marketing KPIs for campaign success.
  • Manage budgets and agency relationships effectively.
  • Support sales team in developing annual account plans.
  • Review and evaluate market, channel, and customer performance.
  • Lead introduction of new brands/products/packs.
  • Provide clear leadership and development opportunities for team members.

About You:

  • Multi-Market Shopper or Customer marketing experience.
  • Proven experience in the FMCG industry at a senior level.
  • Knowledge of the drinks industry with a passion for consumer-led brands.
  • Strong commercial acumen, familiar working with sales/commercial counterparts.
  • Proven leader who is comfortable managing direct reports remotely.

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