European Shopper Marketing Director

2 days ago


Oxford, Oxfordshire, United Kingdom Advocate Group Full time

European Shopper Marketing Director

About the Role

We are seeking a highly experienced European Shopper Marketing Director to lead and shape the shopper marketing efforts for a prominent player in the Drinks industry across Europe.

Key Responsibilities:

  • Develop and implement a shopper marketing strategy for Europe, aligning with brand and category plans to achieve business objectives.
  • Lead and develop a pan-European shopper marketing team, providing clear leadership and development opportunities for team members.
  • Create and execute tailored activation plans across markets, channels, and customers, driving best-in-class execution at the point of purchase.
  • Define and monitor shopper marketing KPIs for campaign success, optimizing resource allocation within agreed budgets.
  • Manage budgets and agency relationships effectively, supporting sales teams in developing annual account plans.
  • Review and evaluate market, channel, and customer performance, leading the introduction of new brands/products/packs.

About You:

  • Multi-Market Shopper or Customer marketing experience, with a proven track record in the FMCG industry at a senior level.
  • Knowledge of the drinks industry, with a passion for consumer-led brands and strong commercial acumen.
  • Proven leader who is comfortable managing direct reports remotely, with a strong understanding of shopper marketing principles and practices.

What We Offer:

As a European Shopper Marketing Director at the Advocate Group, you will have the opportunity to work with a leading recruitment partner to the FMCG and consumer product sectors, driving business growth and shaping the future of shopper marketing across Europe.



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