European Shopper Marketing Director
4 weeks ago
European Shopper Marketing Director
Job Summary
We are seeking a highly skilled European Shopper Marketing Director to lead our shopper marketing efforts across Europe. As a key member of our team, you will be responsible for developing and implementing shopper marketing strategies that drive business growth and align with our brand objectives.
Key Responsibilities
- Develop and implement shopper marketing strategies for Europe.
- Lead and develop a pan-European shopper marketing team.
- Create and execute tailored activation plans across markets, channels, and customers.
- Align strategy with brand and category plans to achieve business objectives.
- Optimise resource allocation within agreed budgets.
- Drive best-in-class execution at the point of purchase.
- Define and monitor shopper marketing KPIs for campaign success.
- Manage budgets and agency relationships effectively.
- Support sales team in developing annual account plans.
- Review and evaluate market, channel, and customer performance.
- Lead introduction of new brands/products/packs.
- Provide clear leadership and development opportunities for team members.
About You
- Multi-Market Shopper or Customer marketing experience.
- Proven experience in the FMCG industry at a senior level.
- Knowledge of the drinks industry with a passion for consumer-led brands.
- Strong commercial acumen, familiar working with sales/commercial counterparts.
- Proven leader who is comfortable managing direct reports remotely.
We are looking for a talented and experienced European Shopper Marketing Director to join our team. If you have a passion for shopper marketing and a proven track record of success, we encourage you to apply for this exciting opportunity.
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