Communications Targeting Specialist

5 days ago

Welwyn Garden City, Hertfordshire, United Kingdom Tesco Full time
About the Role

We're looking for a skilled Communications Targeting Specialist to join our team at Tesco. As a key member of our marketing team, you'll play a crucial role in building and defining audiences and data for campaigns, creating customer journeys that are relevant to our customers and responsive to their behavior.

Key Responsibilities
  • Monitor and report on the deployment of customer communications, ensuring that our messaging is aligned with our business objectives.
  • Work closely with stakeholders to develop targeting requirements and ensure that our KPIs are met.
  • Collaborate with project teams to define the requirements for data migrations and the development of new capabilities.
  • Manage and fulfill data selection and analytical requests using our Email Service Provider, ensuring that customer selections are accurate and produced to agreed deadlines.
  • Gain a deep understanding of our databases, including inbound data processes, data management considerations, and data extraction/delivery functionality.
  • Provide advice and recommendations on customer selections based on data volume expectations and trends.
Requirements
  • A positive and constructive attitude, with strong collaboration skills.
  • Excellent communication skills, with the ability to explain complex data concepts to a non-technical audience.
  • Ability to work autonomously and make decisions with minimal supervision.
  • Passion for delivering personalized and relevant communications to customers.
  • Ability to turn data into actionable insights and nurture meaningful customer relationships.
  • Develop impactful omni-channel communications and conduct campaign analysis.
What We Offer

We're proud to offer a range of benefits that make a real difference to our colleagues' lives. These include:

  • A colleague bonus scheme.
  • Holiday starting at 25 days plus a personal day (plus Bank holidays).
  • Buy holiday salary sacrifice scheme (for salaried roles).
  • Retirement savings plan - save between 4% and 7.5% and Tesco will match your contribution.
  • Life Assurance - 5 x contractual pay.
  • 26 weeks maternity and adoption leave (after 1 year's service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay.
  • The right to request flexible working from your first day with us.
  • Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing.
  • A Colleague Clubcard for you & a family member (after 3 months of service), giving you access to lots of discounts in-store & online.
  • Great colleague deals and discounts, saving you money on everyday purchases, eating out and utility bills for the home.
  • Access to our colleague networks providing a space for colleagues to come together from a range of backgrounds.
  • Opportunities to get on - take advantage of our ongoing learning opportunities and award-winning training, to help you achieve the job and career you want.
About Us

Tesco has become a market leader by doing the little things that really matter for our customers and colleagues. We're proud to have been accredited as one of Britain's Top Employers again this year. We're the UK's number one retailer and we pride ourselves on offering a great shopping experience. We are passionate about our food, merchandise and services and will always try to get things right for our customers. We believe in treating each other with respect and giving everyone an equal opportunity to get on. It's our people that make the difference every day - helping us make a difference for our customers.

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