CRM Platform Manager
2 weeks ago
Job Overview
AJ Bell is a leading investment platform business in the UK, offering award-winning solutions for professionals and DIY investors. We're seeking an experienced CRM Platform Manager to join our team.
This role involves managing the daily operations of our Bloomreach platform, ensuring seamless campaign execution and data-driven decision-making. You'll work closely with stakeholders to drive business growth and optimize marketing campaigns.
We offer a competitive salary of £65,000 - £80,000 per annum, depending on experience. Our benefits package includes a generous holiday allowance, discretionary bonus, contributory pension scheme, buy as you earn share scheme, and more.
Key Responsibilities:
- Manage the day-to-day operations of the Bloomreach platform, ensuring optimal performance and efficiency.
- Develop and execute a comprehensive marketing strategy, aligning with business objectives.
- Collaborate with cross-functional teams to drive data-driven decision-making and campaign optimization.
- Analyze campaign performance, identifying areas for improvement and implementing changes to enhance results.
- Train and educate team members on CRM best practices, promoting effective utilization of the system.
Requirements:
- 5+ years of experience in a CRM/data role, preferably with a focus on marketing automation.
- Proven expertise in building automated customer journeys using Bloomreach or similar platforms.
- Experience working with digital analytics platforms, such as Google Analytics Explore, Adobe Analytics, or Acoustic/IBM Digital Analytics.
- Strong analytical skills, with the ability to collect, analyze, and interpret data from various sources.
- Excellent communication and leadership skills, with the ability to train and educate team members.
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