Website Experience Lead
14 hours ago
**Job Overview**
Affinity Water seeks a skilled Web Content Strategist to lead the transformation of its website, ensuring seamless integration with existing digital platforms. As a key member of the team, you will be responsible for driving continuous improvement and delivering exceptional user experiences.
**Key Responsibilities**
- Develop and implement a comprehensive content strategy that aligns with the company's goals and objectives.
- Leverage data insights and customer feedback to inform content creation and ensure optimal user engagement.
- Collaborate with internal stakeholders and external partners to deliver high-quality, user-centric content that enhances customer self-service capabilities.
- Analyse web analytics and KPIs to identify areas for improvement and drive continuous growth.
- Ensure compliance with relevant regulations and standards, including GDPR and accessibility guidelines.
**Requirements**
- Proven experience in content strategy, digital marketing, or a related field (5+ years preferred).
- Strong understanding of content management systems, UX design, and responsive design principles.
- Expertise in data analysis, customer insight analysis, and developing actionable solutions.
- Familiarity with accessibility standards and compliance, particularly within regulated environments.
- Bonus: Familiarity with front-end development (HTML, CSS, JavaScript) and technical SEO knowledge.
**Compensation Package**
- A competitive salary of £65,000 - £85,000 per annum, depending on experience.
- Opportunities for professional growth and development, including training and mentorship programs.
- A comprehensive benefits package, including annual leave, bonuses, and pension scheme.
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