Sales and Events Manager

4 weeks ago


Bedford, Bedford, United Kingdom AccorHotel Full time

Job Summary: We are seeking a highly skilled Sales and Events Manager to join our team at AccorHotel. The successful candidate will be responsible for driving Groups & MICE sales and delivering a client-focused service that meets business revenue objectives.

Key Responsibilities:

  • Oversee the Event Planning function and related staff to ensure the planning and delivery of successful hotel events.
  • Develop a flexible sales strategy to reflect the achievement of hotel budget commitment and respond to local market conditions.
  • Ensure products and services provided by Event Planning meet or exceed guest expectations and build customer loyalty through product and service excellence.
  • Take a proactive sales approach and adapt sales solutions to meet client needs and expectations.
  • Manage the daily operation of Event Planning to achieve or exceed budget expectations, monitor wages and expenses, and make ongoing adjustments as needed to achieve goals.
  • Carry out local research of potential new local business, maintain records, and ensure appropriate follow-up with the GM, RSM, and the Accor MICE sales team.
  • Develop relationships with local clients, direct bookers, and agency bookers to ensure a strong base of new and regular repeat business and confidence in the hotel and booking process.
  • Promote, manage, and host a regular program of client FAM trips and show rounds.
  • Be a key contact for the head office MICE sales team, ensuring enquiries and RFPs received are replied to in a timely manner.
  • Ensure all deadlines are met for all annual MICE RFP requests, involve the GM/SM in all potential high-volume requests to provide the best possible rates in the market place.
  • Proactively manage BOB against Budgeted target and identify need periods, undertaking a comprehensive program of sales activity to secure new and ad-hoc business, minimizing the impact of low-activity periods.
  • Set, monitor, and review personnel objectives of your team.
  • Supervise the billing, Payment guarantees, Credit Policy, and Deposits.

Requirements:

  • At least 2 years of experience in a hospitality sales role.
  • Accor experience preferred but not mandatory.


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